It has been that way for a while now. I see Veritasium video titles and thumbnails change quite often, it can be quite annoying as it sometimes gives the appearance of it being a whole new video.
replyA/B testing a title feels wrong to me, its almost as bad as A/B testing a UUID. Just pick a title and stick to it unless you need to fix a factual error.
Titles and thumbnails have a huge impact on video performance, and when it's your main income it seems reasonable to try to marginalise the impact.
replyAnd video performance = ad revenue.
replyOh yes. Some channels cycle through many different ones as they test them. Veritasium is notorious for this.
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