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"Product people" have long been involved, it's called Ubuntu and SteamOS.

Do we think these companies aren't selling anything??

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Ubuntu is a good example of why you don't let "product people" near the thing, Ubuntu is not even remotely the most noob appropriate distro but costs on marketting. As for SteamOS, Valve does many things which everybody else fails at, so they're not a good model for typical outcomes.
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You really think it's product people pushing enshitification rather than the people who want to financialize every aspect of our lives?

Every product person I have worked with was just a SME in their domain, and pushed for a cohesive piece of software that solved their (users) needs.

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