Please. I'm sure you're referring to their locking down of subscription keys, which of course they are going to have restrictions on. It's a subsidized subscription model.
You've always been able to create a platform account and use API keys with usage-based billing, and that will never go away. Charging enough to make a profit on inference isn't exactly rent-seeking or whatever language you want to use to villainize a company trying to make enough revenue to survive.