No apple prefers to have a monopoly on ads and crapware but they're still there. The internet is filled with annoyed apple customers who want to debloat their systems:
https://discussions.apple.com/thread/254337272
https://apple.stackexchange.com/questions/414682/how-can-i-r...
https://tech.yahoo.com/ai/articles/5gb-pure-bloatware-apple-...
https://forums.macrumors.com/threads/macos-debloating-thread...
Those are not in any way comparable to ads or Candy Crush in the start menu.
Ads aren't as intrusive or annoying on a mac yet, but they aren't not intrusive or annoying either (https://discussions.apple.com/thread/256235494)
1178 points by cdrnsf 49 days ago | 564 comments
https://news.ycombinator.com/item?id=46911901
Apple testing new App Store design that blurs the line between ads and results (9to5mac.com)
618 points by ksec 67 days ago | 514 comments
https://news.ycombinator.com/item?id=46680974