Apple traditionally burned out its talent, and is no longer structured to follow Jobs original vision. There is a lot of goodwill with the users, but just like Sony/HP/IBM/Microsoft/Sun it can't last forever. The process-people entrench themselves, and ruin everything... just as Jobs predicted. =3
Naively asserting stuff is "Shit" and firing people that disagree with you on superficial deliverables is not a difficult role. However, teams pushing new technology out to the general public is challenging, and even Apple gambled on the wrong product at times.
Jobs was right about a lot of marketing trends, but also was a controversial character. I would recommend watching the classic interview just prior to his return to Apple, as it aged well... =3