So much this. I have a few different categories of "known good" USB-C cables because one type doesn't fit all my use cases. Sometimes the trait I need is >100w PD charging at 1M. Sometimes I need 80 Gbps dual 4k video at 3M. Other times I need 40 Gbps .5M to a portable NVMe enclosure. USB-C cables I regularly rely on range from $5 to $100 and weight/size varies >3x.

And in my tiny 'go bike bag' for day trips I need one 2M cable that's thin, coils into a tight ball and weighs nothing yet will charge up to 45w and reliably xfer data at up to 5Gbps (USB 3.1) for quick uploads with optional USB-A and Micro-USB adapters at either end (because I still know people with Micro-USB (though it obviously drops to USB2 speeds)).

At my workplace someone always orders the what they perceive to be the "best" cables. They aren't thunderbolt, they are just oversized with thick braiding. They are all so stiff and heavy you can barely handle a phone while charging without the cable pulling itself out.