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You’ve gone from “companies add weight to feel premium” to “they went with the cheaper option because they could get away with it.” Those are opposite explanations. But either way, the cable doesn’t do what its physical presence suggests, nothing on it tells you otherwise, and that’s the entire point of the device in the article.

by cjbgkagh6 hours ago|

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My position is entirely consistent, it is cheaper to signal premium quality than actually deliver it. The point I am making is that there is immense comercial pressure to do this is a highly competitive market when selling to consumers who don’t know better.

My example of weights is that the steel weighs are cheaper than the alternative of using heavier drivers, by adding weight they are signaling premium without delivering it. Similarly with the USB cable, consumers assume such cables are thick because of thicker wires and better shielding, it’s cheaper to make a thick cable without those those features, once again signaling premium without actually providing it.

by dijit5 hours ago|

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That's a more coherent version of your argument, but it's still speculative. You're attributing a deliberate strategy to what is more easily explained by indifference. B&W make about four products with USB-C cables. This isn't a company with a cable strategy, cynical or otherwise.

by cjbgkagh5 hours ago|

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4th times the charm. You’ve provided no evidence for indifference. My point remains, given industry standards indifference would be highly unusual and not at all a safe assumption.

The vast majority of high volume consumer manufacturers use cost accounting practices which would absolutely be tracking and attributing the usb cable costs and the whole point of that accounting practice is to constantly be thinking about minimizing costs of even the smallest inputs, all the way down to the individual screws used. Yes, they’re thinking about how to save 1/100ths of a cent from each screw.