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It's going to get much worse. We're soon going to have enough data and compute (and are losing enough online privacy) to allow every company to apply personalized pricing down to the individual. My local restaurant is going to know that I am willing to buy a burger for at most $4.57 and my neighbor is only willing to pay $2.91 for it, and they will have the ability to charge us individually. Every business is going to soak each of us us to the maximum extent that the data says they can.
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Who would voluntarily do business with a company that does this? Not me.
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Everyone who uses Uber is voluntarily doing business with a company that does this. When was the last time you took an Uber?
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Eventually, when all of them do this (and they will be effectively forced to in order to remain competitive), then we will not have a choice.
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I will make burgers myself. I take this approach with many things and services without great suppliers anyway. And I don't care if it's suboptimal because, in the long run, I'll have better skills and be protected from exactly this trend.
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But the supermarkets will do it too
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I'm worried that the present is actually living off a line of credit that will be spent/closed soon.
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