Gemini is the best deal too. For $20: you get multiple quotas per day across the products (web, CLI, antigravity, AI Studio) 2tb of cloud storage, and you can family share the plan.
Further they have their own TPUs, datacenters, etc on which to run their models.
Plus existing data they've squirreled away over the preceding 30 years from books, web, etc.
Just seems like a lot of efficiencies if its going to come down to cost.
And in that reality one can’t just magically spend a bunch more on some fancy new thing, especially when said fancy new thing isn’t retuning value. So “token limits” and cost controls on B2B is entirely expected here.
I think this is the key element. Either they can't measure the value, or it's far far lower than anyone wants to believe, or both.
I think the problem is less that it makes some coding tasks XX% faster, but that the end to end of a SWEs roles tasks is only improved by some much smaller Y%.
If a CTO sets $10k/year spend limits on $500k SWEs.. they must not believe any of the hype.