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“it’s just not that simple” - my career in industrial data science in a nutshell. Lots of large companies come into the domains I’ve worked in with grand promises, and while sometimes they move the needle in terms of what executive leadership within the industry believes is possible, they also often poison the well for us smaller firms who provide much more leveled and concrete (heh) offerings. Curse IBM, for example.
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AI is just the same. CEOs all over the world have fallen to the lure of the AI grifters, believing they can fire people en masse now and ride it out with the remaining staff until AI catches up with the remaining 20% of capability.

Small focused AI/ML companies however that don't deal in LLMs? They struggle to find customers, even with stuff that clearly works, because they hit the wrong buzzwords.

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