The first time I got those I couldn't believe these were legitimate. Thank you Microsoft for teaching your customers how to fall for scams!
"Sign up for Uber Eats and win 50,000 MXN of credit https://bit.ly/1234"
What's funny is that they also send these over the same channel:
"Warning: Telcel will never call you nor ask you for your personal info!"
Gee, maybe stop priming your whole customer base to click on messages identical to spam?
Another fun one is facebook, they use facebookmail.com or whatever else for serious security stuff
Or aka.ms