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>Browsing the web without an ad blocker is a miserable experience.

That is your experience. Mine is the opposite.

>Users who have never tried or don't know how to set one up would be delighted.

Perhaps.

"I would prefer not to." — Bartleby, The Scrivener

https://moglen.law.columbia.edu/LCS/bartleby.pdf

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Google pays Apple 20+ billion dollars annually to be the default search engine in Safari. I don't know whether the absence of ad blocking is a stipulation in that deal or not, but I have to imagine that if Apple blocked ads in Safari by default, that deal would not be renewed.
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Apple is worth nearly $4T. I think they can afford to take a principled stand here, especially considering the current mood about big tech.

And I don't think Google would lightly give up being the default search engine on the dominant mobile platform in the USA, and significantly more dominant among upper-income users.

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Browsing the web without a web blocker for me is a wonderful experience every day and has been since the beginning. Diff'rent strokes.
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At least with Chrome i can use ublock - not so with safari. The best browser is ofc Firefox but everyone seems to have forgotten that bc of bad publicity or whatever
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The best browser is either Waterfox or Librewolf since they're Firefox-based but don't steal your data or claim copyright on it.
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It would be news to me that Firefox steals data or claims copyright on my data - do you have anything concrete to back that up?
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It was their terms of service change at the start of 2025. It caused quite a shitstorm.
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So essentially a bunch of noise that didnt really mean anything concrete?
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