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I'm sure there are better examples, but your fridge idea doesn't work. Fridges already operate on the edge of freezing, so if you make it a little cooler you will ruin all your food. Also 3-5pm is peak hangry time.
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A modern fridge also uses approximately five watts, on average. There are far better targets.
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Demand response for things like hotel air conditioning is a thing: https://www.bbc.co.uk/news/science-environment-23343211
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Batteries are also getting cheaper and cheaper
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This is why a major part of the solution is electric vehicles. Why put batteries in a warehouse and then run vehicles on petroleum when you can put batteries in a vehicle, install twice as many renewables because you now have more demand for electricity, and then charge the vehicles when generation is a large percentage of rated capacity and still have enough to run the rest of the grid when it's a smaller percentage?
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And they are the only real solution. Demand fitting production is never going to work unless we give up all the autonomy.
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