Yes, what I meant was there's no way ICs will change any of this. Using this or that extension, or choosing not to use some service won't really change anything either. The popular appetite just isn't there. Personally I use a variety of adblockers and haven't had a linkedin or anything for many years, but I fully accept that's an extremist position and most consumers will not behave that way. The only way these companies' behavior will improve is when they are meaningfully, painfully punished for it. There's very little we as consumers or ICs can do until then. Unless of course their risk management fails and they alienate a sufficiently large number of users that it becomes "uncool" to use the product. But all we need to do is look to twitter to see just how bad it'll get before then...