Global user base

Mac: 100 million (2024)

PC gamers: 900 million

A lot of Mac enthusiasts seem to scoff at the idea that someone buying a laptop wants it to be able to play some kind of video games. Apple can make the greatest computer in the world but for many customers the fact that it can only run ~5% of games or whatever is a dealbreaker.

The Neo can play many games on some level but having 8GB of RAM plus needing to share it between the CPU and GPU is a major disadvantage.

The lack of a fan also hampers performance of the chip inside of it by something like 15-30%, rather than including one for a nominal cost to maximize performance.

It’s totally fine for the intended customer but it’s a computer for a very specific customer, more niche/specific than a customer who “just wants to play some CS:Go on the side.”

Apple could swallow their pride and partner with Steam but they’ll never willingly encourage their users to use a different App Store even if it makes the computer better.