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In most countries, including in Europe, the H.264 patents have already expired. There you can use H.264 freely.

Some patents remain valid in USA, Brazil and a few other countries.

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VP9, AV1
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As the article says, there are companies seeking royalties for both of these codecs.
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The funny thing about patent licensing alliances is that there's no guarantee that nobody else outside of the bloc will pop up and start suing people.

Basically, you can consider AOM to be a licensing alliances, where the fee is zero.

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Seeking is not getting, not even close. Suggesting it is only supports their propaganda and adds momentum to their bogus race to a cash grab.
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There is no proof that their patent claims over AV1 or VP9 are valid.

For now they try to bully some smaller companies with the threat of the big legal expenses that would be needed to fight these claims.

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i don't think Snap Inc. and Amazon are small companies
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This is for patent licensing. Using an open source implementation doesn't get rid of your obligation to license the patents for it.
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In most countries the H.264 patents have already expired, for instance in Europe they have expired, but in USA not yet (in USA most patents should expire towards the end of next year).

So that firm might try to squeeze every penny they can before the expiration of the patents.

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AV1, as well as the older On2 codec series it was based off of (VP9, VP8, etc).
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