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normalizing toxic as standard industry practice is sort of like condoning it, imo
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It's like saying "Today's big companies follow lots of dark patterns such as forcing customers to call them to close their accounts, which became a standard practice in banks, SaaS and other businesses." It's an observation, nothing more than that.
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You posed it as an observation only known to insiders of the industry. This book was targeted to the general public. By saying 'its no big deal' to anyone who thinks it is, you are are saying that those in the industry are normalized to it, and that the normalization should be the status quo. Like working in a factory farm slaughterhouse and saying everyone should be normalized to the suffering that goes on in there, instead of trying to change it.
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That's a strange outlook. How often do you still get shocked that a politician lied? Do you cultivate the surprise effect by fear of feeling complicit if your reaction instead is "what else is new?"
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when people do disgusting things, it's okay to be disgusted - saying "what else is new?" is nearly "this does not disgust me" which is essentially condoning it.

not being shocked because it reinforces a negative stereotype you'd already assumed is not the same as dismissing it as uninteresting/expected behavior

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