That's irrelevant to the goal of the program - they care. Once they stop caring, they'd shut that program down.
Maybe it would be replaced with a new program that has the goal of delivering Bobs+AI, but what would be the point? I mean, the article explained in depth that there is no market for the results currently, so what would be the point of efficiently generating those results?
The market currently does not want the results, so replacing the current program with something that produces Bobs+AI would be for... what, exactly?