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Right Very Rory Sutherland kind of thought - marketing doesn’t make sense. It is alchemy.

If I told you the drink tastes bad, is an off putting color, comes in a small bottle, and is expensive you wouldn’t believe it would work. But Red Bull made billions.

by gedy7 hours ago|

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There's definitely folks working on automatically marketing via LLMs, but I have my doubts that it wont just numb people further to marketing as we are close to saturation.

by steveBK1236 hours ago|

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My thought/worry on a lot of the LLM agentic workflow personal assistant stuff is it is just ripe for fraud. The money is more on the adversarial side.

People think they'll just have a personal bot out there buying airline tickets, hotel rooms, jeans, new phone, etc. Meanwhile as soon as you have agents like this out in the wild, the capital will flow to bad actors creating bots to game those bots.

The world is PvP unfortunately. There is more money to be made skimming agents trying to buy stuff than there is in getting people to pay for a personal assistant agent subscription.

It's like why a lot of ad-based stuff doesn't offer a premium option for people to pay to opt out (ex Youtube). The people who can afford to pay and avoid search/social media/etc advertising are exactly the people you can make a lot of money advertising to.

by nothinkjustai5 hours ago|

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Also, wtf are people doing with their lives where a significant amount of time is spent on stuff like this? It only takes a few minutes to book a flight or hotel/airbnb. Shopping for things can be fun, and if it isn’t, again, a few minutes. The amount of time that a “personal assistant” would save me is minuscule and probably actively harmful.

Are people just so addicted to doomscrolling or whatever that they just can’t spend a few minutes of their day doing some type of human activity?

by gedy6 hours ago|

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Yes it feels a lot like the earlier internet days, when people only saw the upside/utopian view based on a high trust environment.