Where on earth do people get this idea? Subscriptions that are based around obscure, vendor defined "credits" are the perfect business model for vendors. They can change the amount you can use whenever they want.
It's likely they occasionally make a loss on some users but in general they are highly profitable for AI companies:
> Anthropic last month projected it would generate a 40% gross profit margin from selling AI to businesses and application developers in 2025
and
> OpenAI projected a gross margin of around 46% in 2025, including inference costs of both paying and nonpaying ChatGPT users.
This assessment might change if local AI frameworks start working seriously on support for tensor-parallel distributed inference, then you might get away with cheaper homelab-class hardware and only mildly unreasonable amounts of money.