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The project was started by Norwegians. So I feel like you should apply juuuust the right amount of cheesiness and sort of push that Ø-vowel looong. Not sure if Ruud would agree, though.
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I am fairly certain it's a case of https://en.wikipedia.org/wiki/Metal_umlaut
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I instinctively pronounce it [løv].
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What about the e? If it was Swedish you would definitely not have a silent e, but I don't know if Norwegian might. (On the other hand it is spelled löve, not løve, so arguably Swedish rules should apply.)
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I interpret it as English, except with a letter borrowed from other languages.
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