Until I spent some time in a country whose predominate language (and signage) was not english.
Maybe those pictorial signs are a good idea after all.
When OP is 85, I hope some whippersnapper 20 year old says to him, "Come on, grandpa. You need to get that neural advertisement brain implant like the rest of us, or you can't buy anything. Why should businesses need to support your lame smartphone? Step into the 22nd century, pops!"
Suddenly you start seeing and using all the wonderful ADA affordances that have been installed in plain sight all around you.