It doesn't seem any more egregious than something like:

`git log --color --graph --pretty=format:'%Cred%h%Creset -%C(yellow)%d%Creset %s %Cgreen(%cr) %C(bold blue)<%an>%Creset' --abbrev-commit --`

Which is something I see a lot of people alias in Git for viewing logs.

It's really not that bad, although the jq comparison might be apt. You have such primitives you need to understand, and then everything just fits together nicely. I find this much easier to write and understand than git's cryptic format strings.

Disclaimer: I love jq too :)