To be fair, I think Prime Air is real, but I've only heard about it when they've had drone crashes: https://www.youtube.com/watch?v=NGdOpR-Mv-E

AFAIK it's only available in a few very specific places (seemingly for good reason).

There's at least a paper to download: https://cdn.skoda-storyboard.com/2026/04/Skoda-DuoBell-Resea...

Any innovation benefiting cyclists and coming from the auto industry is a way to move attention away from the fact that cars are the most dangerous thing on the road.

I love these types of videos because they create this fiction of how design happens, where people sit around a table with drawings and or come up with beautiful mock-ups (the motion sickness glasses is a good example). Often, a lot of design decisions are super obvious and don't require a lot of sweat and collaboration to come up with, but in videos they're made to appear very difficult as it presents better. And other things are super messy, but you're not going to show that as it's hard to communicate.

I first thought it was a 1st April joke. But the date is wrong.

I think you nailed it. You can't even buy this bike bell, as far as I can see.

I'm not sure IBM Smart Ads were ever an actual product/invention, and Prime Air is a live service (albeit geographically limited): https://en.wikipedia.org/wiki/Amazon_Prime_Air