If Microsoft is a select partner, maybe they could shove it into Copilot for VS or something, but yeah, I'm wondering the same, maybe Apple could be one of their partners too?
That would be my question also. I like it when companies have easy to sign up for, pay as you go models. Being able to buy $5 worth of tokens and get an API key - in less than a few minutes - is ideal.
I appreciate that they build this stuff for their own benefit, but I don't want to feed even more of my private info. Hopefully the models will become public or lead to equivalent models from other sources.