It felt like a betrayal to me.
Not that I think the other companies were bad, but if they have so much money they're giving it away to other people then they obviously don't need my money anymore.
If they wanted people to give other companies money then why didn't they have a separate different begging drive for those companies instead of just deciding, "Well, this is my money now, given to me to keep the site running and our employees paid, I'm going to give it away instead of using for the purpose that I literally begged it for".