FIDE and chess.com did behave pretty shitty sometimes and I think its good Magnus is in a position to counter them a bit.
I'm sure they'll be crying all the way to the bank.
> I hope Lichess does not find themselves in a poor position if Magnus decides to "alter the deal".
I also hope they manage to avoid becoming dependent on whatever this deal grants them.
The best thing they did was that they bought an amazing domain name.
> Magnus Carlsen, co-founder of Take Take Take, will not be actively promoting the platform at launch. With Take Take Take now offering a full play and learning experience, it enters territory that conflicts with his ambassador agreement with Chess.com. He remains a co-founder and the company's largest shareholder, and the team expects his involvement to resume once those contractual constraints change. For now, the product will have to speak for itself.
He's not the first person to be "really good at chess".
It's a broad statement meant to mean "celebrities have too big of a platform and too much influence over the average joe".