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How do you know that they reduce their reach to their target audience in any considerable way? According to their article their reach on X is about 3% of what was 7 years ago, and god knows how much is bot from those 3%.
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Here's my simple criteria.

I'm on Twitter/X, but none of the other social media sites they list (I mean, I'm on LinkedIn, but not in any sort of regular way). So their reach to me personally is diminished. Obviously I'll still go on their website if I want to keep up with their activities and I'll probably still hear relevant news about them though.

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It seems to me that you realized at the end that "their reach to [you] personally is [absolutely not] diminished".
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