But that is actually what they called out: they're not getting eyes anymore. Views at X have cratered so hard that it's barely worth the time.
I find it really hard to believe that even with lower views on X than the past, that it's literally not worth the tiny about of effort to get their messages posted there.
X post: 124 comments, 79 reblogs, and 337 likes
BlueSky post: 245 comments, 1400 reblogs, and 6.2K likes
Mastodon post: 403 reposts, 458 likes
There's more ROI posting on BlueSky or Mastodon, even ignoring the fact that BlueSky and Mastodon are projects clearly more aligned with internet freedom than X is.
(edited for clarity)
But as they say in the article, their reason for leaving isn't solely the low impressions. It's the low impressions, plus "Musk fired the entire human rights team and laid off staffers in countries where the company previously fought off censorship demands from repressive regimes," plus X's unwillingness to give users more control, consider end-to-end DM encryption, or offer transparent moderation.
It's better to have a smaller core of highly engaged people than a mass of disengaged eyeballs glazing over.
Yes, it’s your inability to do even the most basic verification of the data underlying your understanding before making claims.
This is not true at all, and it's a silly statement. X isn't mainstream anymore, and the people who think it is are simply stuck in a bubble. I suspect you might be one of the "terminally online people" you're denigrating as not "regular people".
X's MAU is in the ballpark as Quora or Pinterest. "Pinterest gets you more eyes than any alternative social media" is a more defensible statement.
It's not even in the top 10. It's not 2010 any more, people are on TikTok, Instagram, and YouTube.
If you read the rest of the post, they cite Facebook, Instagram, and TikTok (which have 6x to 3x as many users), and they cite that their posts on X are getting only 3% the engagement they saw in 2018.
By their numbers, they are not getting "eyes" on X. Just to compare, their X post has 124 comments, 79 reblogs, and 337 likes, while their BlueSky post has 245 comments, 1400 reblogs, and 6.2K likes. Even their Mastodon post is getting more engagement than on X.
That's over 15x better ROI posting to BlueSky than on X.
Honestly the first time I read this I thought you meant to say "will have the chance", because I don't know of any normal people that used Xitter in years. Most are now just on Instagram. Then again, my generation and geographical locatin might have something to do with that.
You think those people are on X?