yes, their business plans was always to engage a lot of users losing VC money until you are a platform with enough moat to add monetization. It was the plan all along
It is the plan for plenty of startups: when it works you become a tech giant, otherwise you fail and no one knows you
OpenAI, for example, is not profitable as far as I know. I think the users they have now will be in for a rude awakening once they have to come up with a business model in order to pay back their investors. Startups that don't have a business model and get bought also regularly get shut down shortly later, leaving users stranded, look at Nest or Keybase for example off the top of my head.