I think the reason these things go viral is that a ton of people reading about them can see themselves in the same situation, minus the clout needed to get it resolved. A short term PR crisis is the best we can get, so everyone piles on.
I don't think MS will fix it though. IMO, they're more likely to create a program for open source code signing. That way they can capture all the high visibility projects, get a bunch of goodwill for being philanthropic, and all the small projects that don't qualify are too small to cause a fuss, so they can continue to treat them poorly.