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Do they have an easy-to-unsubscribe link in the marketing spam (cannot include logging into the user's account)?

I have a generic name gmail account and people with my name frequently accidentally use my email address when signing up for stuff.

When I get unsolicited mail which doesn't include a simple unsubscribe link then I just report as spam instead.

by 0x3f3 days ago|

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Each email has an unsubscribe link, but my problem is that I don't know if these separate senders represent different email lists. In the past, some companies who've used this pattern have accepted my unsubscribe request on one list, but kept emailing me from another, as if I'm supposed to work out their marketing email list hierarchy in order to stop them spamming me. So these days I don't bother, I just select all and mark as spam when I see it.

by IshKebab2 days ago|

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Oh you want to unsubscribe? Sure, we've unsubscribed you from "Summer special 2025 marketing list", bye!

by itopaloglu833 days ago|

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I think most of them are spamming you and you’re being nice to attribute to mistakes.

Also, a lot of companies nowadays keep adding weird email topics that you need to constantly unsubscribe from.

If I signed up and turned off all subscriptions, then anything they send is marked as spam immediately. The lack of cost in sending email makes it easy for them to keep abusing all the time.

by ryandrake3 days ago|

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I basically give companies 0 strikes anymore, and assume the "unsubscribe" link is at best, a dark pattern that only unsubscribes me from that 1 out of their 100 "channels," and at worst, confirms my E-mail address. "Report Spam" immediately.

by Groxx2 days ago|

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If I didn't intentionally request non-transactional mail, it is spam. By definition.

Mark it as such.

by sevenseacat2 days ago|

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I assume the unsubscribe link is malicious - if I didn't ask to be subscribed, why would I trust an unsubscribe link? Spam baby spam.

by RHSeeger2 days ago|

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I unsubscribe twice (allowing for one possible bug), then spam.

And, as others have noted, unsubscribe cannot involving going and logging into their system. If I need to do that, it generally goes directly to spam.

by SAI_Peregrinus2 days ago|

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I unsubscribe, and immediately set up a filter to mark any email from their (sub)domain as spam. Too many sites keep spamming for a week or two after unsubscribing, that behavior deserves a reputation drop.

by jeffbee2 days ago|

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For whatever it's worth, I doubt that filtering to the spam label automatically has the same feedback effect in Gmail as a manual spam mark.

by Brybry2 days ago|

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I'm well aware that some spam also use unsubscribe links as a signal to spam more. I use my gut to decide if I mark as spam and/or block or try the unsubscribe link if it exists.

My gut says unsolicited marketing emails, from popular sites I've never used before, like Brooks Brothers or Robinhood (especially after a "Welcome to ${site}!") or US public school event notification emails are all probably legit mistakes.

I could see even a public school system having issues with getting flagged as spam if they don't include an easy method to unsubscribe because then marking as spam+blocking becomes the best option in response to wrong address.

by SunshineTheCat2 days ago|

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Another one I've been seeing more often is a missing unsub link and instead a "Manage Email Preferences" link.

Which of course you click and then have to go through a number of hoops to log in, confirm Email address, authenticate, etc.

At this point, I just mark those as spam as well.

by fnord773 days ago|

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> Do they have an easy-to-unsubscribe link in the marketing spam

I've noticed a recent trend where unsubscribing actually does nothing

by SoftTalker3 days ago|

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I've long noticed an old trend where subscribing somehow works instantly, but unsubscribing takes "60-90 days to process."

by FireBeyond2 days ago|

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Yeah, the spin on that used to be "that's because we plan our campaigns in advance and use partners to handle them and we have to submit a final list and..." (insert several different types of horseshit here that might survive a passing glance but little more than that).

by mh-2 days ago|

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I've worked in the space. That sort of stuff is true (incredibly), but it's also not consumers' problem.

by hirako20003 days ago|

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Wouldn't be a fringe. I get most marketing emails with a name as if a person sent it.

Catchy subject seemingly target to me. Same for content.

But you are right, it's more likely enough users marked them as spam that Google algorithm decided the source is the spam.

by 0x3f3 days ago|

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Oh the 'real name' thing I see all the time, often just using the founder's name, but only the more growth-hacky companies seem to purposely cycle through the names of their other employees for sending marketing content.

by bxbb1 days ago|

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> Identify each subscription list by including a human-readable identifier in each message 'List-ID:' header or use a unique 'From:' address to send messages for different subscriptions. This means each mailing list used to send subscription messages should have its own unique 'From:' address.

https://support.google.com/mail/answer/15263077

Constantly receiving email from one alias is fine since it signals a subscription-like communications. Recycling through different aliases for the same recepient is surefire way to get flagged.

If you want to "personalize" the email, just add the name of the marketer in the subject or footer.

by arein33 days ago|

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Yeah I hate spam so much, hope everyone here reports them as spam to give them a lesson to not pretend to be the good guys when they are spammers.

Hey fontawesome and any other company that sends bullshit spam, nobody cares about whatever thing you want to spam, you're just poisoning the well for others.