I think they’re looking for companies to advertise[0] rather than purely being a neutral resource.
replyWhich is fine, but I don’t imagine they’ll list a company that hasn’t paid for it.
I don't get that impression from that page. It definitely doesn't say you can't buy a tailored recommendation list to promote your product specifically, but I don't believe all of the listed products have paid for their existence on the site (for now. That might be the end goal though.)
replyThe best bit:
reply> A subtle, high-visibility banner
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replyICANN as no European equivalent though.
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