I wouldn't say "instead of", just "also", these "football blocks" are not the first cases of censorship of the internet in Spain.

womenonweb.org for example was inaccessible for years, just unblocked some years ago. During the latest Catalan independence referendum, the Spanish government blocked a bunch of websites, not the very least the official website of the referendum itself.

This is just one of the most recent cases, and so far the one with widest regular impact.