One of the main techniques of click bait is the counter-intuitive truth statement.

"The thing you thought was good is bad! The thing you thought was bad is good!". Articles are clicked on, and if you are lucky therein lies more nuance. Often not.

As long as we have the online ad economy, you are going to see articles like this.

That's why for this one, I will have to think for myself, if the fake sugar can fool my tongue, it surely may also fool my digestives organs and that should not be good.