undefined

points

[-]

Consider adding a lifetime option next to your sub options.

Consumer purchase behavior is highly impulsive and irrational. Businesses are very rational and like subs, but for many people, subscription fatigue is a real thing. Make the lifetime option 3-10x the annual rate; done. People will buy it. In my app I set it at 3x (but my annual sub is quite high; 6/mo, 30/y or 100 lifetime) but other apps, like Halide, have 12/y or 80 lifetime last I checked.

You get guaranteed revenue, and you get it upfront - better for cashflow. And you can always tell customers “if you don’t like subs buy the lifetime option”.

by wamatt1 hours ago|

parent|

[-]

> Consumer purchase behavior is highly impulsive and irrational.

This is correct. It’s quite possible to both satisfy more customers and work within your constraints.

Eg $30 bucks lifetime would be nice. You could put it in small print below the main pricing to avoid decision fatigue and keep things streamlined for subs.

Often those early adopters appreciate and become advocates. Subs fatigue is a real thing

by ukuina1 hours ago|

parent|

[-]

GoodSync's pricing is notable: $20/year for five devices, but stackable. I've signed up for 10+ years. GoodSync needs central infrastructure to work, so the ongoing pricing makes sense.

by applfanboysbgon2 hours ago|

parent|

prev|

[-]

It is utterly bizarre that you portray consumers as irrational for not wanting subs and businesses as rational for wanting subs. Both are rational in their own interests: businesses want subs because it means more money and more control in the long run. Consumers don't want subs because it means paying more money in the long run and eventually having their software taken away from them if the company goes under, makes an anti-consumer update, etc. Consumers are not irrational just because they don't want to give you money every month forever.

by senorrib1 hours ago|

parent|

[-]

That’s an economic concept, not a dig at consumers. It’s well known (hell, there’s a nobel laureate for it) that humans are irrational when it comes to economics.

by applfanboysbgon1 hours ago|

parent|

[-]

Was the thesis of the fake Nobel recipient that consumers are irrational specifically because they prefer one-time purchases to subscriptions? Otherwise I'm not really sure what the relevance of bringing it up in this very specific context it.