I noticed a post on Reddit that claims Apple Maps only briefly had small towns listed. It's possible when I showed the town off in Apple Maps it could have been during that window. I looked through my texts and found when I recently shared the town a couple months ago it was on Google Maps because I was sharing a picture that was posted on Google Maps (my mom sent me an old photo of an overlook of the town and I sent a modern picture with the same vantage). To my knowledge Apple never had any local photos (just the town label; however briefly).
https://safereddit.com/r/applemaps/comments/1sjlfs2/where_ar...
Since I don't look at the town often, I'm certainly willing to consider that they once had a data broker for the maps that they no longer have access to (or possibly trialed a data broker). Anyway, just thought I'd add as much context as possible, as it's definitely more nuanced than the social media posts imply.