It's so annoying. No means no, not "pester me later"!
"It was Bernie Greenberg, who discovered that it was [2]. He wrote a version of Emacs in Multics MacLisp, and he wrote his commands in MacLisp in a straightforward fashion. The editor itself was written entirely in Lisp. Multics Emacs proved to be a great success—programming new editing commands was so convenient that even the secretaries in his office started learning how to use it. They used a manual someone had written which showed how to extend Emacs, but didn't say it was a programming. So the secretaries, who believed they couldn't do programming, weren't scared off. They read the manual, discovered they could do useful things and they learned to program."
But excel has inertia, and it's the only programming non-programmers are able, or rather willing, to do. So we're basically stuck with it.
And yes, I consider crafting and maintaining excel workbooks programming, even if no VBA is involved.
If we were starting from nothing it wouldn't be built, but the value of what already exists is massive.