Knowing that most readers do not have time to read the entire article, I brought up how many times various strings occur in the article to make it less likely in the reader's eyes that there are passages in the article other than the one passage I quoted that could possibly be interpreted as advocating criminal violence. I.e., I brought it up to explain why I quoted the 3 (contiguous) paragraphs I quoted, but not any of the other paragraphs.
In finding and selecting those 3 paragraphs, I was doing your work for you since if this were a perfectly efficient and fair debate, the burden of providing quotes to support your assertion that EY somehow condones the firebombing of Sam's home would fall on you.