I'm waiting for someone to develop an augmented-reality system that detects branded ads or products, compares them against a corporate-ownership database, applies policies chosen by the user, and then adds warning-stripes or censor-bars over things the user has selected against.

It would finally put some teeth behind the myth of the informed consumer, and there would be gloriously absurd court-battles from corporations. ("This is our freedom of speech and commerce, it's essential, if people don't like what we're doing they can vote with their wallets... NOT LIKE THAT STOP USING SPEECH AND COMMERCE!")