There are at least an order of magnitude more people making a professional salary as photographers (ie.: enough to justify a software purchase) than professional videographers.
Outside of film, videographers are generally paid a day rate about half as high as photographers, with enormously higher equipment costs.
Film - hollywood, streaming, TV etc, combined actually employ a relatively small number of people. Sure there's enormously more budget for any given TV show than say a wedding photoshoot, but think about how many people get married, how many corporate photo sessions there are etc etc.
Basically by conflating videography and cinematography you've obscured the issue. Source - I'm a videographer that also works as a cinematographer / director on smaller budget projects.
Also on anything bigger than a very low budget short, it's editors and post people who are using the editing software not the videographers / camera operators / DOP. Bare in mind DaVinci does not own the film industry. It's very much still Avid's game, with Nuke for colour, and a small percentage of Adobe Suite.
I don’t really do video but I have in the past so a video editor coming in a box sweetens the deal in the same sense that Adobe CC comes with, say, Premiere, which I use just occasionally. I can totally shoot video with my Sony and there is definitely a lot of demand for it on the internet these days. I also know Divinchi resolve is a product that many people in film/video are enthusiastic for and that counts too.
IIRC, it only officially supports CentOS or some other baroque thing, doesn’t support importing or exporting mp4 when free, and also (unrelated to the product itself) Linux hw accel of video is flakey.
Autodesk, foundry and Avid all have site licenses with their big players, and the product owners/managers will be on site talking to users to see what bugs/features are needed.
More over a lot of the big companies that buy this software also have their own R&D departments. So there is much cross pollination.
Also people will come to blackmagic and foundry with problems and ask for help (Ie rolling shutter reduction, anti-noise, optical flow, copy grade, etc etc)
Tangential - any helpful advice you could give to budding videographers? I'd love to make those nice B-roll images you see in YouTube videos (Engineering Explained comes to mind).
Most advice is either for folks videoing people, or generally for photography. Funny thing is I'd say I'm already a very solid photographer... but my videos (admittedly shot on my phone) never look as good.
Or phrased differently: If your shoot codts a million a day it doesn't matter if your camera costs 400 bucks a day or 40. In fact they may ask you whether you really wanna go with the 40-buck camera.
Movies are not where BlackMagic makes their money. It's from the millions and millions of small videographers, news teams, ad teams, and content creators.
Same for photos.
Photo shoots for automotive advertising regularly are around that pricepoint.
Lol. That's the funniest thing I've read in a long time. I've been on so many sets where there was not a single person that knew how to read a waveform. After the Canon 5Dmkii came out where "the producer's nephew could shoot this for $500" became a thing, the skill set dropped dramatically. There are people that can frame a pretty picture while at the same time have zero understanding of what's happening between the lens and the sensor to the recording medium. When video cameras started shooting flat expecting the user to know what to do with that, it became a trend of sending the flat look out because people didn't know what to do with it. When DV cameras were shooting 24 but still recording to tape with pulldown applied so it still recorded to a 29.97 tape, people had no idea how to get rid of the interlacing properly and just edited 29.97 instead of the 24/23.976.
You are giving way too much credit to people in the industry. It would be nice if everyone on the production crew and in post knew everything they should to be competent, but there are many many people fakin' it 'til they make it.
and then you have Adobe which has ~%65 of its revenue coming from Creative segment ($14-15b over $23.77 for 2025), which would put it at ~$70b - $100b valuation if it were standalone (5x-7x revenue).
That's how big Adobe is compared to literally everything else. Its creative division is 3x-4x more than the entire industry combined.
You do have new contenders now with Epic (~$22b), Canva ($26b), Figma ($20b), but I'm not convinced.. in certain segments for sure, but still not confident based on stock performance or revenue.
I remember hearing the phrase “round tripping through resolve” for years as some sort of magical incantation only somebody in post production understood. Now resolve is fighting for Lightroom’s space within a full NLE. That’s something!
Even Apple had a horse in the race with Color, but once Resolve became free or ridiculously cheap it was game over.. even for more advanced tools like Lustre (which merged into Flame), Film Light, Base Light, Scratch, etc. More than I can count which died even before that.
Turns out if you can afford to give your tool to wide audience with no budget, that's what they'll use (especially if it's any good) and will end up turning to you eventually for more professional setups once / if they get into pro waters.
Oh dear...
I'd better go tell all the gear manufacturers, especially the higher-end kit like PhaseOne cameras and the Profoto flashes. Guess I should also tell the pro departments of Canon and Nikon they no longer have a job either.
There's TONS of money washing around photography.
From the wedding and sports photographers, to the paparazzi to the household-name fashion / landscape /architectural photographers.
There's then all the semi-pros and the amateurs with deep pockets.
Most of them will spend more money on insurance ALONE than the $295 asking price of DaVinci Resolve - Photo.
Hell, most of them will already have an Adobe subscription that they won't be cancelling any time soon. :)