You don’t get to make up free ops, claim there is no cost in reality, and hand wave away reality.
There are infinitely many ways to do what the paper did. There’s no gain other than it’s pretty. It loses on every practical front to simply using current ops and architectures.
Conceptual elegance is worth something, isn't it? I don't mean just aesthetic pleasure, as in recreational mathematics, but there's often (not always) value in being able to succinctly describe a wide range of phenomena with a small number of primitives. It could open up new ways of understanding or working that wasn't possible before. Not saying this specific discovery fits the description, but it seems too early to dismiss the idea entirely based on its im/practicality compared to existing solutions.
Aren't there examples in the history of mathematics, where a new idea was criticized for being impractical, then later found to have applications or implications, possibly unexpected even to the person who discovered it?
IIRC a resistor in series to a capacitor does the trick, for exp.
If we’re making sloppy approximations to a tiny range of exp, then I too can do it with a few terms.