US cellular data plans? Where it's throttled after soft cap?
replyAlthough I will say it's been nice to have them give more transparency around their actual soft cap numbers.
That’s an example of where unlimited can work (because the limit is a number of hours of degraded service which is quantifiable).
replyStorage was already a hairy beast with the original setup, and it would be much better if they had defined limits you could at least know about (and pay for).
Google and Youtube, especially Youtube.
replyGoogle does not have unlimited. I had to pay to increase my storage.
replyGoogle Drive reneged on unlimited storage for Education accounts once they realized that universities also contain researchers who need to store huge amounts of data.
replyNot only did they cut unlimited, they went to insultingly low limits with not much warning after all their nice promises. Moderately large universities ended up with less space per student than the 15GB they give out to anyone for free. It was a pretty bad rug pull.
replyMassive fraud from abroad didn't help there either. A favorite backup spot for terabytes of pirated media, complete with guides on which schools had good @edu addresses for it.
replyHadn't even considered your obvious point, a good one!
Google forced everyone off their deprecated G Suite for Business plan (which had unlimited storage) and onto a Workspace plan.
replyI had to give up and delete plenty of data because of this. That data was important to me, but not important enough to pay their ransom.
YouTube is constantly reencoding videos to save space at the expense of older content looking like mud, so arguably even they're having their struggles.
replyWe all know the "nobody has watched this video in ten years, login at least once or it'll be yeeted" email is coming, someday.
replyYT would have to start declining in growth pretty substantially for that to be the case. All the 360p video from 2010-2015 probably doesn't take up even 1% of the storage new videos added in 2025.
replyTrue, it's more likely to be aimed at stemming the tide of 4k video that nobody watches - but luckily they're worth more than Disney right now so we don't have to confront that ... yet.
replyYouTube shorts are incredibly highly compressed.
replyYou can only do it during growth phases or if there’s complimentary products with margin. The story I was told about Office 365 was the when they were using spinning disk, exchange was IOPS-bound, so they had lots of high volume, low iops storage to offer for SharePoint. Google has a similar story, although neither are really unlimited, but approaching unlimited with for large customers.
replyOnce growth slows, churn eats much of the organic growth and you need to spend money on marketing.
Telegram?
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