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The point is that you have access to a 100Mb/s connection, and your access to that connection is unlimited. It doesn't become a 10Mb/s connection at some point, and your access isn't cut off - there are no limits on your access.

Of course there are practical limits as you can't make your 100Mb/s connection into a gigabit one (ignoring that you can buy burstable in a datacenter, etc, etc).

Where unlimited falls down is when it refers to a endlessly consumable resource, like storage.

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I’ll be honest I think “unlimited” should just be banned from advertising. The literal definition a layman would understand is never what’s in the fine print. Every good or service has some kind of limit, whether it’s artificially put in place by the seller or a law of physics. Any way you can interpret “unlimited” to where it means “unlimited, except those limits” is false advertising.
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Of course. You're always capped by rate. But you're not capped by the cumulative amount (other than as a function of rate and time).
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