Otoh, maybe Netflix and other streaming video services will start their own sports leagues in order to vertically integrate and own everything end-to-end just like what they did with TV and movie production. It would be tough and expensive but maybe not impossible?
Plus signers and bands earn pennis from Spotify. Practically Spotify did vanished music privacy - by proving how bad a business it is to sell music and pushing the whole industry to personal branding (tours+ad revenue).