Someone mentioned this previously in thread about how piracy (at least for sporting events) are a price issue. If they didn't charge an arm and a leg to watch (thinking of the NBA/NFL tv packages) they wouldn't have a problem.

The article is about sports leagues. I assume you're not as fungible with your choices there? Or at least, you'd agree, it isn't for the majority of the actual audience in question.

See old school satellite piracy for a clear example of where this is headed.