This isn't entirely unlike how a candy bar a year ago was larger than today, having the same price.

You can either reduce the product or increase prices, or both if you're really going for it.

I think it is best not to get emotional over a business' marketing decisions.

It is simply a change in price, dressed up to be more palatable for people who are not as discerning.

Before, Amazon Prime Video without ads was the price of Amazon Prime. Then it became the price of Amazon Prime plus $3 per month. Now it's the price of Amazon Prime plus $5 per month or $46 per year.

Same thing with Youtube, or any other product/service, price changes happen all the time. Pay if it is worth it, or don't if it's no longer worth it.