Because I can ping almost any public server on the internet and they will reply. I can ping your website just fine and it replies to me!
But for example, our firewall at work responds to ICMP but all of the endpoints which aren't meant for public use do not. That is less because ICMP is a problem and more because everything works fine without it and least privilege is good design.
ICMP is also more than just ping, and some parts of ICMP are considered a vulnerability if exposed to the public internet by some scanning services.
I could be convinced to block inbound pings. Anything past that and I'd want solid evidence that it wouldn't break anything, with the expectation that it would.