Most of the work is actually the backend, and people sort of illusion themselves into "creating a language" just because they have an AST.
It also is only the case that most of the work is the backend for some compilers, though of course all of this depends on how backend is defined. Is backend just codegen or is it all of the analysis between parsing and codegen? If you target a high level language, which is very appropriate for one's first few compilers, the backend can be quite simple. At the simplest, no ast is even necessary and the compiler can just mechanically translate one syntax into another in a single pass.
It's actually the reverse, in my opinion. Semantics can change much more easily than syntax. You can see this in that small changes in syntax can cause massive changes in a recursive-descent parser while the semantics can change from pass-by-reference to pass-by-value and make it barely budge.
There is a reason practically every modern language has adopted syntax sigils like (choosing Zig):
pub fn is_list(arg: arg_t, len: ui_t) bool {
This allows the identification of the various parts and types without referencing or compiling the universe. That's super important and something that must be baked in the syntax at the start or there is nothing you can do about it.Another alternative is basing the language on S-expressions, for which a parser is extremely simple to write.