I charged that much to gauge interest and considering it's a very manual process rn, but I think I can get it down with some automations.
I appreciate a different aspect of the pricing page. I love that the "what's included in every letter" feature table includes a checked listing for "hand-applied wax seal". The whole site is very clear that this is the selling point, so in some sense the listing of this feature feels "obvious". But I like the emphasis. It has a similar feeling to Led Zeppelin giving a concert and choosing to include Stairway to Heaven.